Copywriting: B2B Copywriting, Content Writing, Copy Writing

Copywriting to Get 100s of New B2B Customers with Copywriter Skills, Content Writing, Content Strategy, Content Creation

What you’ll learn

  • B2B Copywriting
  • B2B Content Strategy
  • B2B Content Marketing
  • B2B Marketing
  • Copywriting
  • Copy Writing
  • Content Writing
  • Lead Generation

Requirements

  • B2B Copywriting
  • B2B Content Strategy
  • B2B Content Marketing
  • B2B Marketing
  • Copywriting
  • Copy Writing
  • Content Writing
  • Lead Generation
  • Experience in B2B

Description

COPYWRITING: B2B COPYWRITING, CONTENT WRITING, COPY WRITING
Copywriting: B2B Copywriting, Content Writing, Copy Writing

Learn how to get more customers in this groundbreaking, a definitive course on B2B copywriting and content marketing.

Master the art & science of copywriting to push people down your funnel to become active, paying customers, instead of just “leads.” Generate pipeline revenue and serious financial results instead of inflating vanity metrics, such as captured “emails” that never convert into paying customers. This is the ultimate course on B2B copywriting and content marketing!

Learn how to…

  • Develop a full-funnel B2B content marketing plan
  • Write copy that changes people’s minds and gets them to buy your product
  • Nurture leads so they actually become paying customers
  • Write proven and effect ads for LinkedIn and elsewhere
  • Write persuasive headlines that persuade people to do what you want
  • Acquire new customers
  • Avoid common B2B content marketing mistakes
  • Mimic successful, proven ads for lead generation and nurturing

I will reveal…

  • My SPF framework for high-level copywriting
  • How to apply persuasive marketing psychological principles
  • Map copy to stages of awareness and funnel progression

This course is for business-to-business marketing managers, entrepreneurs, and anyone else responsible for marketing content. It applies to companies of all sizes, including startups and the Fortune 500. This does NOT, however, apply to people looking for a course on search engine optimization (SEO).

I’ll show you examples of…

  • Lead generation ads
  • Lead nurturing ads
  • Case studies
  • Email marketing
  • Copy to generate meetings with the sales team

Who this course is for:

  • B2B Marketers
  • Entrepreneurs
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Course content

7 sections • 68 lectures • 8h 27m total lengthExpand all sections

SPF Framework for B2B Copywriting12 lectures • 1hr 46min

  • Copywriting IntroductionPreview07:15
  • Chatbot example continued07:55
  • Stages1 question
  • OPTIONAL: Building a Funnel Campaign in LinkedIn09:28
  • Psychology 1 – Reactance Copywriting08:54
  • Reactance1 question
  • Psychology 2 – Endowment CopywritingPreview07:42
  • Task: Endowment Copywriting00:11
  • Endowment Copywriting1 question
  • Psychology 3 – Distance Copywriting06:14
  • Psychology 4 – Uncertainty Copywriting07:49
  • Psychology 5 – Corroborating Evidence Copywriting06:35
  • Copywriting Funnel 111:55
  • Funnel1 question
  • Copywriting Funnel 218:58
  • SPF Copywriting Framework Workbook13:32

B2B Copywriting Mistakes2 lectures • 15min

  • Copywriting Mistakes 105:43
  • Copywriting Mistakes 209:21
  • B2B Copywriting Mistakes1 question

Case Studies & Tactical Copywriting Frameworks6 lectures • 59min

  • Copywriting Cases15:52
  • Maximizing Video Views03:55
  • PAS CopywritingPreview08:00
  • Tactical Copywriting Frameworks11:00
  • Copywriting Case Studies 208:22
  • Writing Case Studies Copy12:00

Cold Email Copywriting21 lectures • 1hr 43min

  • Email Copywriting Tip #109:59
  • Tip 11 question
  • Email Copywriting Tip #206:25
  • Email Copywriting Tip #306:44
  • Email Copywriting Tip #404:03
  • Email Copywriting Tip #506:11
  • Tip 52 questions
  • Email Copywriting Tip #606:37
  • Email Copywriting Tip #6 Explained08:22
  • Email Copywriting Case Study06:39
  • Measuring Success – Email Copywriting02:36
  • Measuring Success1 question
  • Your List A01:50
  • Your List B03:11
  • Your List C04:03
  • Your List D03:31
  • Your List E02:29
  • Your List F03:10
  • Getting Emails from LinkedIn Sales Navigator05:27
  • New Email + Warming It Up03:56
  • Deliverability Checklist10:00
  • Promote Your Offer, Not Your Product02:28
  • Hard Offer 102:27
  • Hard Offer 202:38

Miscellaneous Copywriting Tips3 lectures • 18min

  • Copywriting Tips07:37
  • Total cost of ownership1 question
  • Copywriting Persuasion08:44
  • Applied Persuasion01:15

Lead Nurturing Copywriting18 lectures • 2hr 50min

  • Copy Salesforce 3-2-1 strategy A04:56
  • Copy Salesforce 3-2-1 strategy B04:07
  • Copy Salesforce 3-2-1 strategy C01:44
  • When to send leads to sales05:51
  • When to send leads to sales B03:11
  • When to send leads to sales C10:55
  • Hard offer09:09
  • White paper nurturing 105:56
  • White paper nurturing 214:36
  • White paper nurturing 316:18
  • White paper nurturing 406:20
  • White paper nurturing 505:23
  • White paper nurturing 626:55
  • White paper nurturing 708:44
  • White paper nurturing 804:07
  • White paper nurturing 916:21
  • Nurturing people after they sign up for a free trial A14:38
  • Nurturing people after they sign up for a free trial B11:18

Direct-Response Demand Generation Copywriting6 lectures • 36min

  • Demand generation content and journey mapping02:16
  • Email 1 Copywriting03:45
  • Email 2 Copywriting03:03
  • 3 things worth testing with direct-response copywriting16:08
  • Content marketing copywriting mistakes for demand gen04:20
  • Don’t require a work email06:09

Instructor

DEKKER FRASER, MBA
Dekker Fraser, MBA

Dekker Fraser, MBA Marketing Executive | Startups to Fortune 100 | Kellogg MBA

  • 4.4 Instructor Rating
  • 1,669 Reviews
  • 85,333 Students
  • 30 Courses

Management Experience

• Global Product Marketing Manager for Sony PlayStation

• Vice President of Marketing for Talkatoo

• Senior Product Marketing Manager for Webgility

• Product Marketing Manager for Rocket Lawyer (Google-backed)

• Director of Marketing for Ironclad Games / Flame Design

• SaaS Marketing Consultant

Education

• MBA in Marketing from Northwestern University – Kellogg School of Management

• Leadership Essentials from Columbia Business School

• Bachelor of Commerce from Mount Allison University

• Master’s and bachelor’s-level business courses at BI: Norwegian Business School

• Presidential Scholar at Saint Mary’s University

Academic & Volunteer Experience

• University MBA Program Advisor

• College Marketing Lecturer for Digital Marketing & Business Analytics

• Division Director and VP of Membership for Toastmasters International

• Board of Directors for a charity

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