LinkedIn Ads: LinkedIn Lead Generation | LinkedIn Marketing(2021)

LinkedIn Advertising Course, LinkedIn Ads, LinkedIn Lead Generation, LinkedIn Marketing, Social Media Marketing & Ads

What you’ll learn

  • LinkedIn Advertising
  • B2B Advertising
  • B2B Marketing
  • LinkedIn Ads
  • LinkedIn Marketing
  • LinkedIn


  • Some experience in marketing


LinkedIn Ads

Now you can get fast results from LinkedIn advertising in this new, groundbreaking course from a veteran marketing executive with a top-tier MBA… who has been advertising on LinkedIn since 2011.

By the end of this LinkedIn ads course, you will know how to…

  • Book sales meetings & acquire customers quickly
  • Generate requests for demos, quotes, consultations & free trials for under $30!
  • Fix common LinkedIn lead generation mistakes
  • Scrape LinkedIn for emails that can be used for advertising on Twitter & Facebook + email marketing (hint: this is super cheap)
  • Success in B2B social media marketing & social media management

I provide lots of REAL EXAMPLES of LinkedIn campaigns I ran for multiple companies…and explain why they were successful…and how you can be too!

I’ll transform you into a master LinkedIn advertiser.

I’ll walk you through how to generate leads and solve critical problems like paying too much for leads or not getting enough responses because you haven’t hit the right funnel stage.

Other topics…

  • New! Account-Based Marketing (ABM) Tutorials
  • Nurture leads (with marketing automation)
  • Develop a LinkedIn ads video that sells
  • Develop LinkedIn copywriting that sells
  • Use LinkedIn ads to improve other social media marketing / social media advertising
  • Use LinkedIn advertising analytics
  • Bid properly to minimize expenditures

BONUS: this course includes the 2021 LinkedIn Advertising Tip Sheet PDF

Learn from a veteran marketing guru with 11 years experience working for tiny startups all the way to up to the Fortune 100. Your instructor has an MBA from the #1 ranked school in the USA for marketing. He presents some of his most effective LinkedIn ads in this groundbreaking course for 2021.

See some of my most effective ads so you can replicate them!

  • LinkedIn video ads
  • Linkedin image ads
  • LinkedIn text ads
  • LinkedIn carousel ads
  • LinkedIn message ads (including the new conversation/chatbot ads)
  • Full-funnel LinkedIn advertising campaigns

Who this course is for:

  • Marketers
  • Digital Marketing Consultants
  • Entrepreneurs
  • Business Managers
  • Salespeople
  • Social Media Marketing Managers
  • Demand Generation Managers
  • B2B Marketers
  • Digital Marketing Consultants
  • Social Media Advertising Consultants
  • Digital Marketing Agencies
  • Marketing Managers
  • BDRs
  • SDRs
  • Product Managers

Course content

7 sections • 50 lectures • 4h 56m total lengthExpand all sections

LinkedIn AdS: Quick Fixes5 lectures • 23min

  • Most common mistakes I see in LinkedIn advertisingPreview07:01
  • LinkedIn Mistakes3 questions
  • Fixing LinkedIn problem 1 with lead gen forms08:03
  • Fixing LinkedIn problem 2 with negative targeting03:02
  • Fixing LinkedIn problem 3 with bidding02:06
  • Fixing LinkedIn problems 4 & 5 with nurturing02:51

LinkedIn Video Ads5 lectures • 24min

  • Creating a simple LinkedIn video ad in Canva06:52
  • Simple & successful LinkedIn video ad examplePreview05:03
  • Storytelling LinkedIn video ad example06:30
  • LinkedIn Video Ad for Maximizing Views03:55
  • Marketing Video Example01:23

LinkedIn Message/Inbox Ads & Conversation Ads6 lectures • 35min

  • LinkedIn Message Ad Example05:33
  • LinkedIn Message Ad Example 207:14
  • LinkedIn Conversation Ads09:26
  • LinkedIn WARNING about message ad KPIs!05:16
  • LinkedIn: More Warnings02:06

LinkedIn Text Ads2 lectures • 10min

  • LinkedIn Text Ad Examples05:33
  • LinkedIn Text Ads – UTM Tracking and Insights Tag04:36

LinkedIn Image & Carousel Ads4 lectures • 27min

  • LinkedIn image ads 108:29
  • LinkedIn image ads 206:20
  • LinkedIn image ad campaign example (SaaS consulting)09:24
  • LinkedIn Carousel ads02:35

General LinkedIn Advertising20 lectures • 2hr 10min

  • Choosing the right LinkedIn campaign objective14:46
  • LinkedIn Targeting12:27
  • Warning about the default campaign group in LinkedIn01:04
  • LinkedIn Pre-filled forms!03:42
  • LinkedIn Audience Network04:12
  • LinkedIn email scraping03:32
  • LinkedIn matched audiences03:49
  • LinkedIn account assets – led gen forms02:28
  • LinkedIn website demographics03:32
  • LinkedIn campaign demographics01:46
  • LinkedIn campaign performance03:19
  • B2B Marketing Funnel Benchmarks for LinkedIn Marketing Performance11:48
  • OPTIONAL: Why you should NOT use BANT to define Sales Qualified Opportunities00:00
  • Marketing Funnel Template12:48
  • The 3 Big Things to Test with LinkedIn16:08
  • What if pushing people to consultations and demos doesn’t work?09:47
  • What if the lead generation still isn’t working?06:56
  • LinkedIn Awareness & Education Campaigns03:53
  • LinkedIn Retargeting04:23

Account Based LinkedIn Marketing AdS Example8 lectures • 48min

  • 1 – company/account targeting in LinkedIn06:01
  • 2 – ABM campaign to target accounts in LinkedIn05:31
  • 3 – setting up ABM campaign in LinkedIn09:00
  • 4 – setting up ABM ad in LinkedIn09:06
  • 5 – finishing ABM conversation ad in LinkedIn07:51
  • 6 – measuring performance of LinkedIn03:12
  • 7 – personal level targeting in LinkedIn04:19
  • 8 – integrations with LinkedIn03:24


Dekker Fraser, MBA

Dekker Fraser, MBA Marketing Executive | Startups to Fortune 100 | Kellogg MBA

  • 4.4 Instructor Rating
  • 1,571 Reviews
  • 66,352 Students
  • 30 Courses

Management Experience

• Global Product Marketing Manager for Sony PlayStation

• Vice President of Marketing for Talkatoo

• Senior Product Marketing Manager for Webgility

• Product Marketing Manager for Rocket Lawyer (Google-backed)

• Director of Marketing for Ironclad Games / Flame Design

• SaaS Marketing Consultant


• MBA in Marketing from Northwestern University – Kellogg School of Management

• Leadership Essentials from Columbia Business School

• Bachelor of Commerce from Mount Allison University

• Master’s and bachelor’s-level business courses at BI: Norwegian Business School

• Presidential Scholar at Saint Mary’s University

Academic & Volunteer Experience

• University MBA Program Advisor

• College Marketing Lecturer for Digital Marketing & Business Analytics

• Division Director and VP of Membership for Toastmasters International

• Board of Directors for a charity

Leave a Comment